Nike revealed the new look for the St. Louis Rams for the 2012 season Tuesday morning.
The Rams unveiled the new look at Brooklyn, New York. The uniforms still highlight the traditional blue and yellow colors. They also fit more snug to the player's body.
Nike is now the official uniform maker of the National Football League. Reebok had held the contract for a dozen seasons.
Nike and the NFL agreed to five-year, reported $1.1 billion licensing deal for apparel worn by players, fans and sideline officials. The apparel will become available at retailers at the end of April.
Reebok and adidas controlled licensing for the NFL for the past decade. It is believed the loss of the licensing contract with the NFL will result in an approximate $200 million to $250 million a year in lost revenue for Reebok, according to Fox Business.
Alterations to the uniforms vary by team.
On the Rams' official Facebook page, the team said it decided to take "full innovation" in the Nike Elite 51 uniform, which includes Flywire technology that reduces weight and provides a lockdown fit over pads.